Opening to the sounds of a rooster’s wake-up call, Watanabe introduced his first look, featuring an oversized tote bag emblazoned with the logo of the notorious London restaurant, St John. Initially, the restaurant started as the culinary aspect of Soho’s The French House, a bar popular among figures like Francis Bacon, Dylan Thomas, and Lucian Freud, before relocating to St John Street in Clerkenwell, near Smithfield’s meat market. Known for their ‘nose to tail’ cooking, they use offal and typically unused animal parts. This anti-waste approach has influenced Watanabe’s recent collections, reflecting his true political beliefs. His clothing evolves to be nearly season-less, promoting a philosophy of buying less but of higher quality. With numerous collaborations ensuring top-notch technical wear, casual wear, and tailoring, his clothes are not only skillfully made but also durable. This time, Watanabe made a statement with his tote, showcasing The Real Review, St John, Amsterdam coffee shops, and his own MAN logo. This was his way of expressing his concerns, and we are more than ready to embrace this steady, deliberate approach, following Watanabe right to the farmyard.