Gucci Drops Fur From Future Collections
In a significant victory for animal-rights supporters, Gucci has revealed that fur will no longer feature in its future collections. Marco Bizzarri, Gucci’s president and CEO, made this announcement during the Kering Talk at the London College of Fashion. “Social responsibility is a fundamental value at Gucci,” he remarked. “We are dedicated to making positive changes for both the environment and animal welfare.”
The brand’s creative director, Alessandro Michele, seems fully supportive of this initiative, having already integrated the no-fur policy into his spring 2018 collection, presented recently in Milan. Gucci’s parent company, Kering, which also owns other high-profile brands like Yves Saint Laurent, Balenciaga, Alexander McQueen, and Bottega Veneta, along with the fur-free Stella McCartney, relies heavily on Gucci for over half of its luxury sales.
This decision follows eight years of discussions with the Humane Society (HSUS) and the Italian animal welfare organization LAV, both part of the Fur Free Alliance. Wayne Pacelle, president and CEO of the Humane Society, hailed Gucci’s move as the most significant fur ban to date. He commented, “Gucci’s decision is a win for both business and animals. It represents a pivotal step forward in the humane economy.”