Kim Jones took his Dior Men team to the soon-to-be-flooded streets of Miami, right before the city’s annual parade of major art fairs, to present his pre-fall 2020 men’s collection. The highlight of the event was a collaboration with surfwear legend Shawn Stussy, the man behind the iconic 80s brand that introduced a laid-back, beach-inspired style to the public, setting the stage for modern streetwear. The collection featured lively shorts, coral hues, relaxed prints, and at least one stylishly held fan. All of these elements were paired with Dior’s signature meticulous tailoring and their iconic Saddle bags, resulting in a vibrant collection that felt like a blend of Miami Vice and Golden Girls.
Jones’ choice to partner with Stussy was both surprising and exciting, merging Dior’s high fashion pedigree with Stussy’s streetwise, surf culture roots. This collaboration brought a fresh, youthful energy to the collection, appealing to a broad audience that appreciates both luxury and the relaxed vibe of beachwear. The collection’s standout pieces included shorts in playful, tropical prints and jackets in bold, sun-soaked colors, capturing the essence of Miami’s lively spirit.
The show’s setting in Miami, a city known for its vibrant art scene and coastal culture, was a perfect match for the collection’s theme. The models strutted down a runway that mirrored the city’s colorful, dynamic atmosphere, with palm trees and neon lights enhancing the overall aesthetic. This backdrop highlighted the collection’s fusion of high fashion and surf culture, emphasizing the versatility and timeless appeal of both.
The incorporation of Stussy’s design ethos into Dior’s sophisticated framework resulted in a unique blend of styles that felt both nostalgic and contemporary. The collection paid homage to the carefree, rebellious spirit of 80s surf culture while simultaneously showcasing Dior’s commitment to craftsmanship and innovation. This juxtaposition created a sense of playful elegance, making the collection stand out in the fashion landscape.
The pre-fall 2020 collection also featured a range of accessories that complemented the apparel perfectly. Dior’s iconic Saddle bags were reimagined with vibrant colors and bold prints, echoing the collection’s overall theme. These accessories added an extra layer of fun and functionality, making them perfect for both city streets and beach boardwalks.
In addition to the visually striking pieces, the collection also emphasized comfort and practicality, key elements of surfwear. Lightweight fabrics and relaxed silhouettes ensured that the clothes were not only stylish but also wearable in various settings. This focus on comfort without compromising on style highlighted Kim Jones’ talent for blending different fashion worlds seamlessly.
Overall, the Dior Men pre-fall 2020 collection was a masterful fusion of high fashion and surf culture, brought to life through the collaboration with Shawn Stussy. By choosing Miami as the backdrop for this showcase, Kim Jones underscored the collection’s vibrant, dynamic energy, creating a memorable fashion moment that celebrated both past and present. This collection is a testament to Dior’s ability to evolve and innovate while staying true to its luxurious roots, appealing to a new generation of fashion enthusiasts.