Kim Jones brought his Dior Men’s team to the soon-to-be-flooded streets of Miami, just before the city’s renowned art fair festivities, to debut the pre-fall 2020 men’s collection. The main attraction was a collaboration with surfwear icon Shawn Stussy. Stussy’s legendary 1980s brand introduced a laid-back, untucked beach style that laid the groundwork for contemporary streetwear. The collection showcased vibrant shorts, coral tones, soothing prints, and at least one whimsically held fan. These elements were perfectly blended with Dior’s precise tailoring and signature Saddle bags. The overall collection exuded a lively spirit, striking a balance between the aesthetics of Miami Vice and the charm of Golden Girls.
The show was a fusion of Dior’s traditional elegance and Stussy’s beach-inspired nonchalance. Jaunty shorts paired with tailored blazers, and coral colors mingled with Dior’s classic neutral palette, creating an eye-catching contrast. Mellow prints reminiscent of beach vacations added a relaxed vibe to the collection, while the iconic Saddle bags, reimagined with Stussy’s influence, offered a fresh take on a classic accessory.
Jones’ decision to showcase the collection in Miami, a city known for its vibrant art scene and sunny beaches, was a nod to the collaboration’s spirit. The backdrop of Miami’s soon-to-be-submerged streets added a sense of urgency and awareness about climate change, subtly woven into the fabric of the event. This setting, combined with the timing just before the city’s major art fairs, positioned Dior Men at the intersection of fashion, art, and environmental consciousness.
The collection’s pieces effortlessly transitioned between day and night, beach and city, casual and formal. Each look told a story of contemporary elegance infused with a carefree, beachside attitude. The use of coral colors and mellow prints evoked the tranquility of the sea, while the structured tailoring and detailed craftsmanship maintained Dior’s hallmark of luxury.
In essence, the pre-fall 2020 men’s collection by Kim Jones for Dior Men, highlighted by the Shawn Stussy collaboration, was a celebration of style and innovation. It paid homage to the past while looking forward to the future, blending the best of beach culture with high fashion in a way that was uniquely Miami. This vibrant collection stood as a testament to the evolving nature of fashion, where tradition meets modernity in the most unexpected and delightful ways.