Based in Austria and boasting the longest name in fashion, House of the Very Island’s Royal Club Division Middlesex Klassenkampf, But the Question Is: Where Are U, Now? has quite a bit to explain. In a previous interview with Hint, founding member Markus Hausleitner elaborated: “The ‘House of the Very Island’s’ part signifies a closed system, inspired by films like Paris Is Burning, with its house battles and vogueing contests. The ‘Royal’ aspect poses a bit of a problem. ‘Club Division’ reflects our or my connection to nightlife. ‘Middlesex’ holds dual meanings for us. It refers to the area in the UK, but more importantly, it touches on gender performance. It’s also the title of a novel by Jeffrey Eugenides. In German, ‘Klassenkampf’ translates to class war. ‘Where Are U, Now?’ signifies change, positioning, and constant challenge for me.”
The men’s label is deeply intertwined with Vienna’s queer art and music scene. Those who might don a signature piece include philosopher Judith Butler, musician Janine Rostron of Planningtorock, and self-proclaimed transgender warrior Leslie Feinberg. Furthermore, the designers of House of the Very Island’s all studied at the University of Applied Arts in Vienna, under the mentorship of guest professors like Raf Simons, Viktor & Rolf, Jean-Charles Castelbajac, and Veronique Branquinho. The most significant lesson learned? “That life in fashion is not easy,” stated Hausleitner.
To honor its connection to the art world, House of the Very Island’s drew inspiration for their fall collection from the visual arts’ most recognizable symbol, the frame, and invited another founding member, artist Jakob Lena Knebl, to showcase a playful live performance on creating art.
The collection merges global street style with traditional menswear elements, utilizing organic cottons, Italian wools, and robust Austrian outerwear fabrics. Artisanal French jacquards transform a classic houndstooth pattern into multicolored layers. These unique combinations are paired with simple black and off-white pieces. Additional jackets and coats are enhanced with blue cashmere and reflective accents, resembling frames opening into new dimensions.